NYC Mayor's Office of Food Policy

Motion Graphics Campaign · 2025

A motion-led campaign for the NYC Mayor’s Office of Food Policy, created to raise awareness of plant-forward meals in hospitals through clear, engaging visual storytelling.

A motion-led campaign for the NYC Mayor’s Office of Food Policy, created to raise awareness of plant-forward meals in hospitals through clear, engaging visual storytelling.

Design Process
I translated educational information into an approachable animated video using bold typography, geometric illustration, and purposeful movement. As my first motion-design project, it also challenged me to learn a new medium and expand the way I communicate ideas visually


Role

Motion Design & Illustration


Tools

After Effects, Illustrator


Year
2025

Design Process
I translated educational information into an approachable animated video using bold typography, geometric illustration, and purposeful movement. As my first motion-design project, it also challenged me to learn a new medium and expand the way I communicate ideas visually


Role

Motion Design & Illustration


Tools

After Effects, Illustrator


Year
2025

“The purpose of motion is not simply to attract attention, but to guide it somewhere meaningful.”

“The purpose of motion is not simply to attract attention, but to guide it somewhere meaningful.”

“The purpose of motion is not simply to attract attention, but to guide it somewhere meaningful.”

Let's work

together.

Let's work

together.

Let's work

together.

Contact Me

Contact Me

©Jake Chee-A-Tow

©Jake Chee-A-Tow

©Jake Chee-A-Tow

Long Island, NY

Long Island, NY

Long Island, NY

Barbados

Barbados

Barbados